I designed a series of achievement badges, marketing campaigns, logos, and avatars for The Puzzle Society.
Branding for The Puzzle Society
2021-Current
Illustration • Branding
Logo Exploration Sketches
These sketches were produced in response to a prompt “what would The Puzzle Society’s logo look like throughout history?”. The designs below will be used in future branding in social media, email marketing, and throughout the website.
Crest Designs
These crests were illustrated for The Puzzle Society’s identity and branding. Below are process sketches. A select few made it through to the final design round and are being used throughout the website, on marketing campaigns, and throughout our social media.
Achievement Badge Designs
Below is a small sampling of the achievement badges created for the games found on The Puzzle Society. Each game has 12 unique achievement badges (easy, medium, and hard) and with 27 games on The Puzzle Society, that totals to a whopping 324 badges.
Marketing Campaigns
This campaign was created for a “halloween theme takeover” for The Puzzle Society. Deliverables included re-designed homepage cards and a spooky homepage carousel image.
This campaign was created for a Puzzle Society “happy hour” where the archives of a specific game would open up for free to all users for an hour. Deliverables included a homepage carousel image, social media images, and an email header image.
This campaign was created for a Puzzle Society “square off” where a puzzle influencer (Drums_AndKeys) and one of The Puzzle Society’s highest ranking puzzlers went head to head to play one of our most popular games, Squared Away. Deliverables included a homepage carousel image, social media images, and an email header image.
User Avatars
Below are user avatar designs for paid members of The Puzzle Society. The avatars include a multitude of different themes: Secret Society, Puzzles and Games, Mystical and Magical, and Illustrative Shapes.
